My first research paper has been published in (Mumbai) India.
It is titled ‘The role & Impact of Colour in Advertising & Packaging’.
It explores the role of colour in products and advertisements to attract customers.
It is published in a book called 'New Vistas in Contemporary Management'.
It is published in a book called 'New Vistas in Contemporary Management'.
It is a two-part series of research papers collected by Dr. Sunil Karve and it has been published through the Abhinav Sena Manadali Trust.
(ISBN 978-93-5067-023-1)
You can view the book online through google books on pg 151 and onwards by clicking the link above on the book title.
You can view the book online through google books on pg 151 and onwards by clicking the link above on the book title.
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