Last week, I was invited by a prominent B-School in Mumbai (India) to deliver a short lecture on Branding. I needed to give it a title - The Future of Brands or 21st Century Brands or something on those lines. I finally stuck to 21st century brands as that is where brands are engaged in today's globalized world. It had to address the issues that Global and Indian brands faced and what was the way they had to adapt or evolve eventually.
Here is a quick summary of the points addressed:
Here is a quick summary of the points addressed:
- What is Branding?
- Moment of Truth
- The future of Branding
- How to find the Greatest Brands?
- 10 or more Solutions for Successful brands to follow in the 21st century
This was followed by a quick round of Q&A which included interaction with students as well as other faculty who were present there. At the end I explained that each one of us is a brand waiting to be noticed, appreciated or recognized in today's world. And todays Brands don't chase people, people chase brands. Since, I too am a brand - you could always Google my name and find me ;)
If anyone wishes to know more on Branding 3.0 or would like to have a soft-copy of the presentation that I conducted at BGIMS, please feel free to contact me via this blog. You can also find me on LinkedIn.
