Guest lecture at MMBGIMS Mumbai

Was invited to present an hour-based session on marketing as an academic specialization. The main focus was on the opportunities post-graduate MBA students have if they choose marketing as a 2nd year discipline. A fun-filled session where I hope many students will now be attracted towards marketing.

Research Paper

My first research paper has been published in (Mumbai) India.

It is titled ‘The role & Impact of Colour in Advertising & Packaging’.

It explores the role of colour in products and advertisements to attract customers.
It is published in a book called 'New Vistas in Contemporary Management'.

It is a two-part series of research papers collected by Dr. Sunil Karve and it has been published through the Abhinav Sena Manadali Trust.

(ISBN 978-93-5067-023-1)
You can view the book online through google books on pg 151 and onwards by clicking the link above on the book title.

Modern Marketing

In today's era of technology, traditional marketing has had to adapt to a whole new different set of customers, environments and cultures. Not to mention, the way of thinking has drastically changed from that of 20 years ago when 'Marketing' was recognized as an academic subject and expanded its way from Psychology to Business Management.
This blog will examine the latest techniques of modern marketing which can be carried out in a more traditional setting no matter which country it is being practiced in.