Running through the 5 Days last
week of a brilliantly knowledge-packed and fun-filled session about branding
delivered by Sumit Roy (founder of Univbrands)
followed by the two last days with Adi Pocha’s workshop (owner of Squirkle
Productions Pvt. Ltd.) that left the advertising and media students of
Northpoint Centre of Learning thrilled and wanting more.
The session built around consumer
insights, event management and marketing, 20th vs 21st
century branding, advertisement production…yes the students shot 2 professional
advertisements (for their own made-up brands based on consumer insight) on campus with Adi and his team. The students hardly slept for
3-4 hours a day as they had the massive task of running an event with only 2
days at hand. The rule however was that no marketing jargon was to be used
while teaching or learning and everyone found it so simple to actually explain
things in a beautiful way yet being simple.
All I can say is that Sumit’s
sessions on branding would give marketing courses at academic institutions a
run for their money as things went to grassroots level and then gradually
touched more articulate and complex things. Adi on the other hand explained creative
ideas and their development in a unique and interesting manner.
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| Sumit Roy |
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| Adi Pocha |
The possibilities with an idea for a brand or advertisement are limitless.
I’ll try to upload the 2 professionally executed video ads by the students soon.
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